The design team at FMF have been throwing the idea of making Limited Edition colorways of their iconic Factory 4.1 muffler for years. When Yamaha brought this retro magenta YZ to market we saw the perfect opportunity to pitch a design concept. We made a 3D rendering and a product mock-up, and the FMF crew were immediately all in.

From concept through final execution, this project required a wide range of services. Our team handled product design, packaging design, 3D visualization, marketing, studio photography, and ad design. The launch was a massive success and FMF sold out of inventory in a matter of hours.